A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
by Marko Sarstedt,Erik Mooi
ISBN 13: 9783662567067
Format: Hardcover (413 pages) Publisher: Springer Published: 28 Sep 2018
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ISBN 13: 9783662585924
Format: Paperback (413 pages) Publisher: Springer Published: 11 Jan 2019